"Are you a duck? Will you quack? NO!"
From the brilliant and delightfully wacky mind of award-winning creator Sergio Ruzzier comes an oddball story about a "squirrel" who refuses to be anything but himself.
Meet Custard. Everyone seems to think Custard should be doing things differently—maybe even acting like a duck. But Custard has a favorite word, and he isn’t afraid to use it. Through simple, hilarious dialogue and charmingly eccentric illustrations, NO! Said Custard the Squirrel teaches children the power of forging their own path and rejecting the expectations of others.
This rollicking read-aloud is an ode to free spirits and a celebration of being unapologetically, authentically you.
Why this book is a standout:
-
Hilarious Read-Aloud: The repetitive, punchy text makes it a favorite for kids who love to join in on the "NO!"
-
Important Message: A gentle, funny way to talk about boundaries, self-confidence, and identity.
-
Unique Art Style: Sergio Ruzzier’s signature oddball style brings a fresh, whimsical energy to your bookshelf.
-
Perfect for All Ages: Simple enough for toddlers, but clever enough to make parents laugh, too.
📢 Availability Note
Now Officially in Stock! This title was a featured favorite at the SCBWI Winter Conference on January 18th. It is now fully released and ready to ship directly to your door.
Book Details
-
Author & Illustrator: Sergio Ruzzier
-
Themes: Individuality, Confidence, Humor, and Self-Expression
-
Format: Hardcover / Full Color
-
Target Age: 3 – 7 years (and free spirits of all ages!)
The Adoverse Selection
We love books that march to the beat of their own drum. NO! Said Custard the Squirrel is a funny, refreshing reminder that you don't have to fit into a box—or even be the right animal—to be exactly who you are meant to be.

